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Gregory G. Holland

Gregory G. Holland

Partner, Litigation Leader

T (336) 378-5240
F (336) 378-5400

Greg Holland is a partner and the Practice Area Leader of the firm's Litigation Group. He has developed a solid trial practice representing national corporations and businesses in complex commercial, antitrust, intellectual property, and products liability cases in state and federal courts in North Carolina and other jurisdictions.  He is listed in Woodward/White's The Best Lawyers in America. Mr. Holland's experience includes appearances in trials and appeals.

He also serves the Bar and the community in various leadership positions, including the Board of Directors of the NC Association of Defense Attorneys (2017-2020), past chair of the NCADA’s Commercial Litigation Committee (2015-16), past chair of the NCBA’s Antitrust and Complex Business Disputes Section (2011-12), and the Steering Committee for DRI’s Commercial Litigation Section.

Listed in North Carolina Super Lawyers
Listed in North Carolina Super Lawyers
  • North Carolina Super Lawyers, Listed Antitrust Litigation (2014-2017), Business Litigation (2018)
  • Selected to Super Lawyers Business Edition list, Antitrust Litigation (2014, 2015)
  • Named Greensboro Best Lawyers Litigation - Patent Lawyer of the Year (2012), Antitrust Litigation Lawyer of the Year (2016, 2019)
  • Listed, The Best Lawyers in America® (Woodward/White, Inc.), Commercial Litigation, Litigation-Antitrust (2008-2019); Litigation-Banking & Finance, Litigation-Intellectual Property, Litigation-Patent, Litigation-Real Estate (2012-2019)
  • Martindale-Hubbell's top ("AV") Peer Review Rating *
  • Business North Carolina's Legal Elite, Antitrust (2006, 2012, 2014), Litigation (2017, 2018)

* CV, BV, and AV are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedure's standards and policies.


Representative Work

Current Matters

  • USA-KY, LLC & Rajan KY LLC v. Philip Morris USA Inc., Altria Client Services LLC, representing defendants in action filed in Boyle County Circuit Court in Kentucky related to alleged breach of contracts filed in 2016
  • Rigby and Georgia Florida Tobacco Exchange, Inc. v. Philip Morris USA Inc. and Altria Client Services Inc., representing defendants in commercial litigation removed to the Southern District of Georgia in 2013, including discovery and a summary judgment hearing leading to entry of summary judgment, 2016 WL 7508088 (S.D. Ga. Sept. 23, 2016), appealed and argued in the 11th Circuit Court of Appeals, 717 Fed. Appx. 834 (11th Cir. 2017)
  • BASF Agro B.V., et al. v. Makhteshim Agan of North America, Inc. and Control Solutions, Inc., patent infringement litigation including preliminary injunction evidentiary hearing and summary judgment, see BASF v. Makhteshim, 2012 U.S. Dist. Lexis 10991, and on-going litigation and evidentiary hearings before Judge Osteen in 2018
  • Representing Atlantic Coast Conference in antitrust class actions relating to alleged antitrust violations and rights of publicity of student athletes
  • Counsel for Syngenta Crop Protection AG in North Carolina relating to allegations concerning genetically modified corn seed
  • The Moses H. Cone Mem. Hospital Operating Corp. d/b/a Cone Health v Conifer Physician Services, Inc. f/k/a SPi Healthcare, represented Cone Health in multi-million dollar breach of contract action related to professional billing services for physician practices filed in the Middle District of North Carolina in 2013, with the case settling on the eve of trial in April 2017 after extensive discovery and motion practice, including summary judgment motions filed by both parties, see 2017 WL 1378144 (M.D.N.C. April 11, 2017), in which the Court denied SPi’s motion for summary judgment and granted in part Cone Health’s motion limiting damages

Additional Cases

  • Fontem Ventures B.V., et al. v. Nu Mark LLC, defended Nu Mark in patent infringement suits transferred to the Middle District of North Carolina in 2016
  • SmithKline Beecham Corp. v. Abbott Laboratories, representing defendant in action transferred to Middle District of North Carolina involving allegations of breach of a patent licensing agreement related to HIV drugs
  • Duke University and Allergan, Inc. v. Apotex, Inc., Apotex Corp., patent infringement action in the Middle District of North Carolina
  • Teva Pharmaceuticals USA, Inc., et. al. v. Synthon Pharmaceuticals Inc., et. al., filed patent infringement action in Middle District of North Carolina in Nov. 2014
  • New London Tobacco Mkt., Inc. v. Philip Morris USA Inc., No. 3:13-CV-081, 2013 WL 2112362 (E.D. Tenn. May 15, 2013), commercial litigation removed to the Eastern District of Tennessee in 2013
  • Nesher Pharmaceuticals (USA), LLC, v. Qualicaps, Inc., commercial litigation under the Uniform Commercial Code removed to Eastern District of Missouri in 2012 and resolved in 2014
  • Represented Saxon Mortgage Services, Inc. in numerous foreclosure litigation in NC, SC, and GA.
  • North on behalf of NLRB v. Grede II, LLC, defended motion for temporary restraining order and injunction in M.D.N.C.
  • Pawlaczyk, et al. v. Navistar, Inc. et al., local counsel in class action filed in W.D.N.C.
  • First Community Bank v. Community Trust and Banking Co., commercial dispute over syndicated loan participation agreement filed in state court in 2010, resolved by arbitration decision in 2012
  • Campbell Sales Group, Inc. d/b/a Leather Italia USA v. Gramercy Park Designs, LLC, et al., 2010 WL 3945350 (M.D.N.C. Oct. 6, 2010), defense of alleged trade dress claims related to leather sofa design including preliminary injunction hearing
  • Advantage Media Group d/b/a Legacy Publishing Co. v. Debnam, (M.D.N.C.), filed copyright infringement action in 2010
  • Pellegrin v. National Union Fire Ins. Co. of Pittsburg in E.D.N.C. resolved in 2010
  • Southeastern Agency Group, Inc. v. Vickie Chambers, et al., obtained temporary restraining order and preliminary injunction against former employee in state court in 2010 and resolved in 2011
  • State v. Philip Morris USA Inc., 363 NC 623, 685 S.E.2d 85 (2009), $25 million commercial dispute involving National Tobacco Grower Settlement Trust
  • Philip Morris USA Inc. v. Renegade Tobacco Co., et al., obtained consent judgment in trade mark and trade dress action in M.D.N.C. in 2007
  • Neese v. Johanns, et al., 450 F. Supp. 2d 632 (W.D. VA 2006), affirmed 518 F.3d 215 (4th Cir. 2008) - represented Philip Morris USA Inc.
  • Volumetrics Medical Imaging v. Medison America, Inc., et al., (M.D.N.C.), defense of patent infringement action in connection with 3D and 4D medical ultrasound equipment filed in 2005 and resolved in 2010
  • KMart Corp. v. Philip Morris USA Inc., (N.D. Ill.), an adversary proceeding in federal bankruptcy court involving commercial dispute resolved in 2006
  • State of North Carolina, et al. v. Philip Morris, et al., 2004 NCBC 9 (12/23/04) 2004 WL 2966013 (N.C. Super.), also reported at, commercial dispute involving the multi-billion dollar National Tobacco Grower Settlement Trust
  • DeLoach, et al. v. Philip Morris USA Inc., et al., antitrust class action brought by hundreds of thousands of tobacco growers and quota holders, related to federal tobacco program and auction system, see, e.g., 391 F.3d 551 (4th Cir. 2004)
  • R.J. Reynolds Tobacco Co., et al., v. Philip Morris Incorporated, 199 F. Supp. 2d 362 (M.D.N.C. 2002), aff'd per curiam 67 F. Appx. 810 (4th Cir. 2003), antitrust action involving retail merchandising incentive program
  • P. Gregory Myers, Southeastern Agency Group, Inc., Forestry Insurance Group, Inc., and Worldwide Insurance Network, Inc. v. Douglas S. Witcher, et al., commercial dispute between equal shareholders resolved in the N.C. Business Court in 2002, reported at
  • Starling v. American Golf Corp., serious personal injury case tried to jury verdict in North Carolina Superior Court in 1998
  • Ameritek, Inc. v. Carolina Lasercut Corp., 99 F. 3d 1160 (Fed. Cir. 1996), jury trial and appeal of patent infringement claims
  • Professional Mobile Home Brokers, Inc. v. Security Pacific Housing Services, Inc., 53 F. 3d 329 (4th Cir. 1995), 1995 WL 255937, trial and appellate counsel in contract dispute involving complex mobile home financing
  • Represented numerous builders in hundreds of cases throughout North Carolina involving synthetic stucco or Exterior Insulation Finish System ("EIFS") from 1996-2000


  • Representative Clients
    • Philip Morris USA Inc.
    • Altria Client Services Inc.
    • Saxon Mortgage Services, Inc.
    • Marriott International
    • Qualicaps, Inc.

* Past success does not indicate the likelihood of success in any future legal representation.

Thought Leadership


Published Works

  • For the Defense, editor for March 2012 and July 2013 Commercial and IP Litigation edition
  • Fourth Circuit Quarterly Case Update in DRI's The Business Suit
  • North Carolina Bar Association, Antitrust and Trade Regulation Section Newsletter editor, 2004-2005


  • “Moving your Case – Strategies for Transfer or Removal,” NCADA Annual Meeting, June 2015.
  • Course Planner and Moderator, "Monopoly! Antitrust Issues are not a Game in Sports and Entertainment", January 28, 2011
  • "Exclusionary Practices and Private Antitrust Litigation," North Carolina Bar Association, April 23, 2004


  • Leadership Greensboro, 2004
  • Guilford County Advisory Board and Capital Campaign Board, Lifespan Foundation
  • Rotary Club of Greensboro, Board of Directors (2013-16)
  • Little League Baseball Coach
  • Chairman, Contestant Services Committee, Wyndham Championship, PGA Tour, 2009-2018
  • University of Georgia School of Law, J.D., cum laude, 1992
  • Emory University, B.A., 1989
  • North Carolina, 1992
  • Georgia, 1992
  • United States Court of Appeals, Federal Circuit
  • United States Court of Appeals, Fourth Circuit
  • United States Court of Appeals, Sixth Circuit
  • United States Court of Appeals, Ninth Circuit
  • United States District Court, Eastern District of North Carolina
  • United States District Court, Middle District of North Carolina
  • United States District Court, Western District of North Carolina
  • United States Supreme Court
  • Lawyers for Civil Justice
  • Defense Research Institute (Commercial & IP Litigation Committees - Steering Committee Member)
  • American Bar Association
  • North Carolina Bar Association (Chair, Antitrust and Complex Business Disputes Law Section, 2011-2012)
  • Georgia Bar Association
  • North Carolina Association of Defense Attorneys (Board of Directors, 2017-2020)
  • American Bar Association Products Liability Group
  • Guilford Inn of Court
  • Greensboro Bar Association
Academic Honors
  • Notes Editor, Georgia Law Review, University of Georgia School of Law

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